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WMP Eyewear
Project type
Social-First Campaign
Date
April 2025
Location
Savannah, GA
A social-first brand launch campaign for WMP Eyewear’s new Emerson aviator frames, designed to drive awareness, engagement, and conversion. This mini-campaign included a three-part content calendar with strategic copywriting, giveaway mechanics, and evergreen brand messaging to support product positioning as an affordable, everyday classic.
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