VINEYARD VINES x YETI

In my social media marketing project for SOCL 220, I was tasked with developing a comprehensive strategy for a brand—choosing Vineyard Vines as my focus. I began by researching the target market, gathering demographic data, interests, and behaviors to create detailed customer personas. Next, I conducted a social media audit and competitive analysis, which helped me pinpoint strengths, weaknesses, opportunities, and threats. I then set clear SMART goals and defined a strategy covering tone of voice, platform selection, content distribution, and influencer partnerships. This project sharpened my ability to blend creative storytelling with data-driven tactics for measurable results.