Create Your First Project
Start adding your projects to your portfolio. Click on "Manage Projects" to get started
HUBBA BUBBA CAPSTONE
Project type
SCAD Capstone
Location
Savannah College of Art & Design
Role
CREATIVE DIRECTOR • STRATEGIST • GRAPHIC DESIGNER • EDITOR • VIDEOGRAPHER
My senior capstone explores the nostalgic power of Hubba Bubba through the lens of Gen Z. From initial research and competitor analysis to identify gaps in the brand’s social presence, I uncovered a unique opportunity to reignite childhood joy through digital storytelling. The result is a full-scale brand awareness campaign designed to reconnect Gen Z with the whimsy of bubble gum. Through playful content, influencer partnerships, immersive experiences, and interactive social activations, this campaign brings Hubba Bubba back into the spotlight as a symbol of carefree fun.
